Master strategic marketing planning and execution
192
Sub Topics
536
MCQs
302
MCOs
426
True/False
242
Fill Blanks
118
Rearrange
210
Matching
136
Comprehensions
207
Flashcard Decks
Curriculum
What You'll Learn
01 Introduction to Strategic Marketing Management 3 topics
1 Fundamentals of Strategic Marketing
- Definition and Scope
- Evolution of Strategic Marketing
- The Strategic Marketing Process
- Role of Marketing in Contemporary Organizations
2 The Strategic Marketing Framework
- Components of Strategic Marketing
- Integration with Business Strategy
- Value Creation and Competitive Advantage
- Strategic Marketing vs. Tactical Marketing
3 The Marketing Environment
- Macro-environmental Analysis
- Micro-environmental Analysis
- PESTEL Framework
- Environmental Scanning Techniques
02 Marketing Strategy Development 3 topics
1 Strategic Analysis
- Market Analysis and Research
- Competitive Analysis
- Customer Analysis
- Industry Structure and Dynamics
2 Strategic Direction
- Vision and Mission Development
- Goal Setting and Objectives
- Resource Allocation
- Strategic Options and Evaluation
3 Strategic Planning Process
- Marketing Audit
- SWOT Analysis
- Scenario Planning
- Long-term vs. Short-term Planning
03 Market Segmentation, Targeting, and Positioning 3 topics
1 Market Segmentation
- Consumer Segmentation Methods
- B2B Market Segmentation
- Geographic, Demographic, Psychographic, and Behavioral Segmentation
- Emerging Segmentation Approaches
2 Target Market Selection
- Evaluating Market Segments
- Targeting Strategies
- Mass, Differentiated, Concentrated, and Micromarketing
- Ethical Considerations in Target Marketing
3 Positioning Strategies
- Value Proposition Development
- Positioning Maps and Perceptual Mapping
- Repositioning Strategies
- Brand Positioning Case Studies
04 Consumer Behavior and Customer Insights 3 topics
1 Understanding Consumer Behavior
- Psychological Factors
- Sociological Factors
- Decision-making Process
- Consumer Behavior Models
2 Customer Journey and Experience
- Customer Journey Mapping
- Touchpoint Analysis
- Customer Experience Management
- Measuring Customer Satisfaction and Loyalty
3 Customer Insights and Analytics
- Data Collection Methods
- Customer Analytics Frameworks
- Predictive Analytics in Marketing
- From Insights to Strategy
05 Product Strategy and Management 3 topics
1 Product Portfolio Management
- BCG Matrix and GE/McKinsey Matrix
- Product Life Cycle Management
- New Product Development Process
- Product Line Extensions and Diversification
2 Brand Management
- Brand Equity and Value
- Brand Architecture and Hierarchy
- Brand Identity and Personality
- Global Branding Strategies
3 Innovation and Product Development
- Innovation Types and Models
- Customer-Centric Innovation
- Testing and Launch Strategies
- Open Innovation and Co-creation
06 Pricing Strategy 3 topics
1 Strategic Pricing Foundations
- Pricing Objectives
- Value-based Pricing
- Cost-based Pricing
- Competition-based Pricing
2 Advanced Pricing Techniques
- Price Elasticity and Sensitivity Analysis
- Dynamic and Algorithmic Pricing
- Bundling and Versioning Strategies
- Psychological Pricing Tactics
3 Pricing Strategy Implementation
- Price Setting Process
- Pricing across Product Life Cycles
- Discount and Allowance Policies
- Legal and Ethical Considerations
07 Distribution and Channel Strategy 3 topics
1 Distribution Channel Design
- Channel Structure and Functions
- Channel Selection Criteria
- Multi-channel Strategies
- Disintermediation and Reintermediation
2 Channel Management
- Channel Partner Selection
- Channel Motivation and Control
- Channel Conflict Resolution
- Performance Metrics and Evaluation
3 Supply Chain Integration
- Logistics and Distribution Networks
- Inventory Management Strategies
- Last-Mile Delivery Innovations
- Supply Chain Sustainability
08 Integrated Marketing Communications 3 topics
1 IMC Strategy Development
- Communication Objectives
- Message Strategy and Creativity
- Media Planning and Selection
- Budget Allocation Methods
2 Traditional and Digital Channels
- Advertising (TV, Print, Radio, OOH)
- Public Relations and Publicity
- Direct Marketing
- Sales Promotion and Trade Shows
3 Digital and Social Media Marketing
- Content Marketing Strategy
- Social Media Platforms and Strategy
- Search Engine Marketing (SEM/SEO)
- Email and Mobile Marketing
09 Digital Marketing Strategy 3 topics
1 Digital Transformation in Marketing
- Digital Business Models
- Digital Customer Experience
- Digital Value Proposition
- Digital Marketing Maturity Models
2 Data-Driven Marketing
- First-Party Data Strategy
- Marketing Automation
- Customer Data Platforms (CDPs)
- Privacy and Compliance
3 Emerging Technologies in Marketing
- Artificial Intelligence Applications
- Extended Reality (AR/VR/MR)
- Voice and Conversational Marketing
- Blockchain in Marketing
10 Customer Relationship Management 3 topics
1 CRM Strategy and Implementation
- CRM Systems and Technology
- Customer Data Management
- CRM Implementation Challenges
- Integrating CRM with Marketing Strategy
2 Customer Lifetime Value
- CLV Calculation Models
- Customer Acquisition Cost Optimization
- Retention Marketing Strategies
- Loyalty Programs and Incentives
3 Relationship Marketing
- B2B vs. B2C Relationship Marketing
- Trust and Commitment Building
- Key Account Management
- Partner Relationship Management
11 Global Marketing Strategy 3 topics
1 Global Market Entry Strategies
- Market Selection and Evaluation
- Entry Modes and Methods
- Timing and Sequencing
- Risk Assessment and Mitigation
2 Global Marketing Mix Adaptation
- Standardization vs. Adaptation Debate
- Cultural Influences on Marketing Strategy
- Regional Marketing Approaches
- Global Brand Management
3 Global Marketing Organization
- Organizational Structures for Global Marketing
- Global Coordination Mechanisms
- Global Marketing Teams
- Global-Local Tensions Management
12 Services Marketing Strategy 3 topics
1 Service Design and Delivery
- Service Blueprinting
- Service Quality Management
- Servicescape Design
- Customer Participation Management
2 Service Marketing Mix
- People, Process, and Physical Evidence
- Service Pricing Strategies
- Service Distribution Channels
- Service Communications Strategy
3 Service Innovation
- New Service Development Process
- Service Dominant Logic
- Service Design Thinking
- Technology-enabled Service Innovations
13 B2B Marketing Strategy 3 topics
1 B2B Market Dynamics
- Organizational Buying Behavior
- Decision-Making Units (DMUs)
- B2B Market Segmentation
- Industry Supply Chains
2 B2B Value Proposition
- Solution Selling Approach
- Value-in-Use Assessment
- Total Cost of Ownership
- B2B Brand Building
3 B2B Go-to-Market Strategy
- Direct vs. Indirect Channels
- Partner Ecosystem Management
- Sales and Marketing Alignment
- Account-Based Marketing
14 Marketing Metrics and Performance 3 topics
1 Marketing Performance Measurement
- Marketing ROI Frameworks
- Marketing Dashboards
- Leading and Lagging Indicators
- Attribution Modeling
2 Digital Marketing Metrics
- Web Analytics
- Conversion Rate Optimization
- Digital Campaign Metrics
- Social Media Analytics
3 Marketing Accountability
- Marketing Budget Justification
- Marketing's Impact on Financial Outcomes
- Marketing Mix Modeling
- Marketing Productivity Analysis
15 Strategic Marketing Implementation 3 topics
1 Marketing Organization
- Marketing Department Structures
- Roles and Responsibilities
- Marketing Capability Development
- Agency and Partner Management
2 Marketing Implementation Process
- From Strategy to Tactical Plans
- Implementation Frameworks
- Change Management in Marketing
- Implementation Barriers
3 Marketing Control Systems
- Strategic Control Mechanisms
- Annual Marketing Planning
- Contingency Planning
- Adaptive Marketing Approaches
16 Emerging Trends in Strategic Marketing 3 topics
1 Sustainability and Responsible Marketing
- Environmental Sustainability in Marketing
- Corporate Social Responsibility Integration
- Circular Economy Marketing
- Green Marketing Strategies
2 Marketing in the Platform Economy
- Multi-sided Platform Strategies
- Network Effects Management
- Ecosystem Marketing
- Marketplace Dynamics
3 Future of Strategic Marketing
- Marketing in a Post-digital World
- Hyper-personalization at Scale
- AI-driven Marketing Strategy
- Marketing in Emerging Business Models
Related Apps
Advertising and Promotion
Business Administration
Business Law and Ethics
CRM
Change Management
Communication Media Studies
Consumer Behavior
Digital Marketing
Economics
Economics
Entrepreneurship
Finance
Hospitality Tourism Management
International Marketing
Leadership And Team Management
Management Information Systems
Marketing
Money and Banking
Operations Supply Chain Mgmt
Organizational Behaviour I
Public Finance
Real Estate Finance
Retail Management
Sales Management
Services Marketing
Strategic Management
Supply Chain Management
Organizational Behavior II
Marketing Research
Project Management
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Strategic Marketing Mgmt
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