Master retail operations and customer service
144
Sub Topics
423
MCQs
251
MCOs
349
True/False
177
Fill Blanks
69
Rearrange
162
Matching
88
Comprehensions
163
Flashcard Decks
Curriculum
What You'll Learn
01 Introduction to Retail Management 3 topics
1 Evolution of Retailing
- Historical Development of Retail
- Modern Retail Landscape
- Global Retail Trends
2 Retail Formats
- Store-Based Retailing Types
- Non-Store Retailing Formats
- Hybrid Retail Models
3 Retail Strategy Framework
- Target Market Identification
- Retail Format Selection
- Building Sustainable Advantage
02 Retail Consumer Behavior 3 topics
1 Consumer Decision-Making Process
- Problem Recognition
- Information Search and Evaluation
- Purchase and Post-Purchase Behavior
2 Shopper Psychology
- Emotional vs. Rational Shopping Behavior
- Sensory Marketing in Retail
- Customer Experience Design
3 Consumer Segmentation in Retail
- Demographic Segmentation
- Psychographic Segmentation
- Behavioral Segmentation
03 Retail Location Strategy 3 topics
1 Site Selection Fundamentals
- Trade Area Analysis
- Traffic Patterns and Accessibility
- Competition Mapping
2 Location Models and Methods
- Gravity Models
- Checklist Methods
- Regression Models
3 Retail Clustering
- Shopping Centers and Malls
- Urban Retail Districts
- Retail Parks and Outlets
04 Merchandise Management 3 topics
1 Merchandise Planning
- Assortment Planning
- Category Management
- Range Planning
2 Buying and Sourcing
- Vendor Selection and Negotiation
- Global Sourcing Strategies
- Ethical Sourcing
3 Inventory Management
- Stock Level Optimization
- Just-in-Time Inventory
- Markdown Management
05 Retail Pricing Strategies 3 topics
1 Pricing Fundamentals
- Price Sensitivity Analysis
- Cost-Based vs. Value-Based Pricing
- Price Elasticity
2 Strategic Pricing Approaches
- Everyday Low Pricing (EDLP)
- High-Low Pricing
- Premium and Luxury Pricing
3 Pricing Tactics
- Promotional Pricing
- Dynamic Pricing
- Bundle and Line Pricing
06 Store Design and Visual Merchandising 3 topics
1 Store Layout Principles
- Grid, Loop, and Free-Flow Layouts
- Space Allocation and Optimization
- Traffic Flow Management
2 Visual Merchandising Elements
- Window and Entrance Displays
- Fixture Selection and Placement
- Signage and Graphics
3 Atmospherics and Sensory Marketing
- Lighting Design
- Color Psychology
- Music and Scent Marketing
07 Retail Operations Management 3 topics
1 Store Operations
- Opening and Closing Procedures
- Cash Handling and Security
- Maintenance and Housekeeping
2 Supply Chain Management
- Distribution Center Operations
- Transportation and Logistics
- Last-Mile Delivery
3 Technology in Retail Operations
- Point of Sale (POS) Systems
- Inventory Management Systems
- Workforce Management Tools
08 Retail Staff Management 3 topics
1 Recruitment and Selection
- Job Analysis and Description
- Candidate Assessment
- Onboarding Processes
2 Training and Development
- Product Knowledge Training
- Customer Service Skills
- Leadership Development
3 Performance Management
- Setting KPIs and Targets
- Performance Evaluation
- Incentive and Compensation Programs
09 Retail Marketing and Communication 3 topics
1 Integrated Marketing Communications
- Advertising Strategies
- Sales Promotion Techniques
- Public Relations in Retail
2 Digital Marketing for Retailers
- Social Media Marketing
- Email and Mobile Marketing
- Search Engine Optimization
3 Customer Relationship Management
- Loyalty Programs
- Customer Data Management
- Personalization Strategies
10 E-commerce and Omnichannel Retailing 3 topics
1 E-commerce Fundamentals
- Online Store Design
- Payment Systems
- Website Analytics
2 Omnichannel Integration
- Click and Collect Services
- Ship-from-Store Operations
- Unified Commerce Platforms
3 Mobile Commerce
- Mobile App Development
- Mobile Payment Solutions
- Location-Based Marketing
11 Retail Analytics and Technology 3 topics
1 Customer Analytics
- Shopper Traffic Analysis
- Basket Analysis
- Customer Lifetime Value
2 Advanced Retail Technologies
- RFID and Electronic Shelf Labels
- Augmented and Virtual Reality
- Artificial Intelligence Applications
3 Data-Driven Decision Making
- Predictive Analytics
- Prescriptive Analytics
- Real-Time Analytics
12 Financial Management in Retail 3 topics
1 Retail Financial Metrics
- Sales Performance Measures
- Profitability Analysis
- Asset Management Ratios
2 Budgeting and Forecasting
- Sales Forecasting Methods
- Expense Budgeting
- Cash Flow Management
3 Capital Investment Decisions
- Store Opening and Remodeling
- Technology Investment ROI
- Expansion Planning
13 Retail Strategy and Innovation 3 topics
1 Strategic Retail Planning
- Mission and Vision Development
- SWOT Analysis in Retail
- Long-term Growth Strategies
2 Retail Innovation
- Disruptive Retail Business Models
- Experience-Based Retailing
- Sustainable Retail Innovations
3 Change Management in Retail
- Digital Transformation
- Culture Change
- Innovation Implementation
14 Global Retailing 3 topics
1 International Expansion
- Market Entry Strategies
- Cultural Adaptation
- Legal and Regulatory Compliance
2 Global Supply Chain
- International Sourcing
- Global Logistics
- Supply Chain Risk Management
3 Cross-Border E-commerce
- International Payment Systems
- Customs and Taxation
- Cross-Cultural Marketing
15 Ethics, Sustainability, and Corporate Responsibility 3 topics
1 Ethical Retail Practices
- Fair Trade and Labor Practices
- Transparent Business Operations
- Ethical Marketing
2 Sustainable Retailing
- Green Store Design
- Sustainable Product Sourcing
- Waste Reduction and Recycling
3 Corporate Social Responsibility
- Community Engagement
- Philanthropic Initiatives
- Social Impact Measurement
16 Future of Retail 3 topics
1 Emerging Retail Technologies
- Internet of Things in Retail
- Blockchain Applications
- Autonomous Retail
2 Evolving Consumer Trends
- Generation Z and Alpha Shoppers
- Experiential Consumption
- Conscious Consumerism
3 Preparing for Retail Transformation
- Workforce Evolution
- Business Model Adaptation
- Future-Proofing Strategies
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Consumer Behavior
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Economics
Entrepreneurship
Finance
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International Marketing
Leadership And Team Management
Management Information Systems
Marketing
Money and Banking
Operations Supply Chain Mgmt
Organizational Behaviour I
Public Finance
Real Estate Finance
Sales Management
Services Marketing
Strategic Management
Strategic Marketing Mgmt
Supply Chain Management
Organizational Behavior II
Marketing Research
Project Management
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Retail Management
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