Create effective marketing strategies and campaigns
186
Sub Topics
566
MCQs
288
MCOs
432
True/False
229
Fill Blanks
109
Rearrange
231
Matching
122
Comprehensions
221
Flashcard Decks
Curriculum
What You'll Learn
01 Introduction to Marketing 3 topics
1 Fundamentals of Marketing
- Definition and Scope of Marketing
- Evolution of Marketing Thought
- The Marketing Process
2 Marketing Environment
- Microenvironment Factors
- Macroenvironment Factors
- PESTEL Analysis Framework
3 Marketing Ethics and Social Responsibility
- Ethical Decision-Making in Marketing
- Corporate Social Responsibility
- Sustainable Marketing Practices
02 Consumer Behavior 3 topics
1 Consumer Decision-Making Process
- Problem Recognition
- Information Search
- Evaluation of Alternatives
- Purchase Decision
- Post-Purchase Behavior
2 Psychological Factors Influencing Consumer Behavior
- Motivation and Needs
- Perception
- Learning
- Attitudes and Beliefs
3 Social and Cultural Influences
- Reference Groups
- Family Influence
- Cultural and Subcultural Factors
- Social Class
03 Market Research and Analysis 3 topics
1 Marketing Research Process
- Problem Definition
- Research Design
- Data Collection Methods
- Data Analysis and Interpretation
- Research Reporting
2 Market Segmentation
- Geographic Segmentation
- Demographic Segmentation
- Psychographic Segmentation
- Behavioral Segmentation
3 Targeting and Positioning
- Market Targeting Strategies
- Positioning Concepts
- Perceptual Mapping
- Differentiation Strategies
04 Marketing Strategy and Planning 3 topics
1 Strategic Marketing Planning
- Vision and Mission
- Marketing Objectives
- SWOT Analysis
- Competitive Analysis
2 Marketing Mix Strategy
- The 4Ps Framework
- Extended Marketing Mix (7Ps)
- Marketing Mix for Services
3 Growth Strategies
- Market Penetration
- Market Development
- Product Development
- Diversification
- Ansoff Matrix Application
05 Product Management 4 topics
1 Product Concepts
- Product Classification
- Product Levels
- Product Mix and Product Lines
2 New Product Development
- Idea Generation
- Screening and Concept Testing
- Business Analysis
- Product Development
- Test Marketing
- Commercialization
3 Product Life Cycle
- Introduction Stage
- Growth Stage
- Maturity Stage
- Decline Stage
- PLC Strategies
4 Branding
- Brand Elements
- Brand Equity
- Brand Positioning
- Brand Architecture
- Brand Portfolio Management
06 Pricing Strategies 3 topics
1 Pricing Objectives
- Profit-Oriented Objectives
- Sales-Oriented Objectives
- Status Quo Objectives
2 Pricing Methods
- Cost-Based Pricing
- Value-Based Pricing
- Competition-Based Pricing
- Dynamic Pricing
3 Pricing Strategies
- New Product Pricing
- Product Line Pricing
- Promotional Pricing
- Geographic Pricing
- International Pricing
07 Distribution and Supply Chain Management 4 topics
1 Marketing Channels
- Channel Functions
- Channel Levels
- Channel Design Decisions
2 Retailing
- Types of Retailers
- Retail Marketing Strategies
- Retail Location Decisions
- Omnichannel Retailing
3 Wholesaling
- Types of Wholesalers
- Wholesaler Marketing Decisions
4 Physical Distribution and Logistics
- Order Processing
- Warehousing
- Inventory Management
- Transportation
- Supply Chain Integration
08 Integrated Marketing Communications 3 topics
1 Communication Process
- Elements of Communication
- AIDA Model
- Communication Objectives
2 Promotional Mix
- Advertising
- Sales Promotion
- Public Relations
- Personal Selling
- Direct Marketing
3 Advertising Management
- Advertising Objectives
- Budget Determination
- Message Strategy
- Media Planning
- Advertising Effectiveness
09 Digital Marketing 5 topics
1 Digital Marketing Strategy
- Digital Marketing Planning
- Customer Journey Mapping
- Digital Marketing Metrics
2 Website and Content Marketing
- Website Design and User Experience
- Content Strategy
- Search Engine Optimization
- Content Analytics
3 Social Media Marketing
- Social Media Platforms
- Social Media Strategy
- Community Management
- Social Media Analytics
4 Email and Mobile Marketing
- Email Campaign Planning
- Mobile Marketing Strategies
- App Marketing
- Permission Marketing
5 Emerging Digital Technologies
- Artificial Intelligence in Marketing
- Virtual and Augmented Reality
- Voice Search Optimization
- Internet of Things Applications
10 Global Marketing 3 topics
1 Global Marketing Environment
- Global Economic Environment
- Political-Legal Environment
- Cultural Environment
2 Global Market Entry Strategies
- Exporting
- Licensing and Franchising
- Joint Ventures
- Direct Investment
3 Global Marketing Mix
- Global Product Strategies
- Global Pricing Strategies
- Global Distribution Strategies
- Global Communication Strategies
11 Marketing Analytics and Metrics 3 topics
1 Marketing Metrics Framework
- Customer Metrics
- Product Metrics
- Financial Metrics
2 Marketing Analytics Tools
- Web Analytics
- Social Media Analytics
- Marketing Attribution Models
- Predictive Analytics
3 Marketing ROI
- Calculating Marketing ROI
- Customer Lifetime Value
- Customer Acquisition Cost
- Marketing Dashboard Development
12 Services Marketing 3 topics
1 Unique Characteristics of Services
- Intangibility
- Inseparability
- Variability
- Perishability
2 Service Quality
- SERVQUAL Model
- Service Gaps Model
- Service Recovery
3 Service Marketing Mix
- People
- Process
- Physical Evidence
13 Customer Relationship Management 3 topics
1 CRM Strategy
- CRM Framework
- Customer Acquisition
- Customer Retention
- Customer Development
2 CRM Implementation
- CRM Technologies
- Data Management
- Customer Intelligence
3 Loyalty Programs
- Types of Loyalty Programs
- Designing Effective Loyalty Programs
- Measuring Loyalty Program Effectiveness
14 Marketing Leadership and Management 3 topics
1 Marketing Organization
- Marketing Department Structure
- Cross-Functional Integration
- Outsourcing Marketing Functions
2 Marketing Implementation
- Resource Allocation
- Marketing Calendar Development
- Internal Marketing
3 Marketing Control
- Annual Plan Control
- Profitability Control
- Strategic Control
- Marketing Audits
15 Future of Marketing 3 topics
1 Technological Trends
- Marketing Automation
- Big Data and Predictive Analytics
- Blockchain in Marketing
- Extended Reality Applications
2 Social and Consumer Trends
- Privacy and Data Protection
- Sustainability and Purpose-Driven Marketing
- Personalization and Hyper-Relevance
3 Strategic Marketing Evolution
- Customer Experience Management
- Agile Marketing
- Open Innovation and Co-Creation
Related Apps
Advertising and Promotion
Business Administration
Business Law and Ethics
CRM
Change Management
Communication Media Studies
Consumer Behavior
Digital Marketing
Economics
Economics
Entrepreneurship
Finance
Hospitality Tourism Management
International Marketing
Leadership And Team Management
Management Information Systems
Money and Banking
Operations Supply Chain Mgmt
Organizational Behaviour I
Public Finance
Real Estate Finance
Retail Management
Sales Management
Services Marketing
Strategic Management
Strategic Marketing Mgmt
Supply Chain Management
Organizational Behavior II
Marketing Research
Project Management
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Marketing
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