Understand consumer behavior and decision-making
160
Sub Topics
455
MCQs
241
MCOs
365
True/False
191
Fill Blanks
72
Rearrange
180
Matching
111
Comprehensions
172
Flashcard Decks
Curriculum
What You'll Learn
01 Introduction to Consumer Psychology 3 topics
1 Foundations of Consumer Psychology
- Definition and Scope
- Historical Development of Consumer Psychology
- Interdisciplinary Nature (Psychology, Economics, Sociology, Anthropology)
2 Consumer Psychology in Business Context
- Role in Marketing Strategy
- Application in Product Development
- Integration with Customer Experience Management
3 Research Methods in Consumer Psychology
- Qualitative Research Methods
- Quantitative Research Methods
- Experimental Design
- Ethical Considerations in Consumer Research
02 Psychological Processes in Consumer Behavior 3 topics
1 Perception and Attention
- Sensory Processing in Consumer Contexts
- Selective Attention and Consumer Exposure
- Perceptual Organization and Consumer Interpretation
- Subliminal Perception and Its Effects
2 Learning and Memory
- Classical Conditioning in Consumer Context
- Operant Conditioning and Consumer Behavior
- Observational Learning and Consumer Choices
- Memory Systems and Brand Recall
- Forgetting and Brand Messaging Strategies
3 Motivation and Emotion
- Theories of Motivation (Maslow's Hierarchy, Drive Theory)
- Motivation Research Techniques
- Emotional Responses to Products and Services
- Emotional Branding
- Fear, Humor, and Other Emotional Appeals
03 Cognitive Processes in Consumer Decision Making 3 topics
1 Problem Recognition and Information Search
- Need Recognition Process
- Internal vs. External Information Search
- Search Behavior Across Product Categories
- Online Search Behavior and Digital Decision Making
2 Consumer Judgment and Evaluation
- Evaluative Criteria Formation
- Heuristics and Biases in Consumer Judgment
- Compensatory vs. Non-compensatory Decision Rules
- Price-Quality Relationship Perceptions
3 Choice and Purchase Decisions
- Models of Consumer Choice
- Risk Perception and Risk Reduction Strategies
- Choice Overload and Decision Paralysis
- Impulse Buying and Self-Control
- Purchase Timing and Context Effects
04 Post-Purchase Processes 3 topics
1 Post-Purchase Evaluation
- Satisfaction and Dissatisfaction
- Expectancy Disconfirmation Theory
- Cognitive Dissonance and Its Reduction
- Product Disposal Decisions
2 Customer Loyalty and Relationship Development
- Models of Customer Loyalty
- Brand Commitment and Trust
- Customer Engagement and Advocacy
- Psychological Aspects of Loyalty Programs
3 Complaint Behavior and Service Recovery
- Types of Consumer Complaints
- Attribution Theory and Complaint Behavior
- Service Recovery Paradox
- Psychological Impact of Effective Recovery
05 Individual Differences in Consumer Behavior 3 topics
1 Personality and Consumer Behavior
- Major Personality Theories and Consumer Applications
- Self-Concept and Brand Relationships
- Brand Personality and Brand-Consumer Congruence
- Psychographic Segmentation
2 Consumer Involvement and Engagement
- Low vs. High Involvement Processing
- Involvement Antecedents and Consequences
- Flow Experiences in Consumer Contexts
- Consumer Engagement in Digital Environments
3 Lifestyle and Values
- Values and Consumer Choices
- Lifestyle Analysis and VALS Framework
- Cultural Values and Consumer Behavior
- Materialistic Values and Consumption
06 Social and Cultural Influences 3 topics
1 Reference Groups and Social Influence
- Types of Reference Groups
- Conformity and Compliance in Consumer Settings
- Opinion Leadership and Diffusion of Innovations
- Social Media Influence on Consumer Decisions
2 Family Decision Making
- Family Life Cycle and Consumption Patterns
- Role Specialization in Family Purchase Decisions
- Children's Influence on Family Consumption
- Intergenerational Influence on Brand Preferences
3 Culture and Subcultures
- Cultural Dimensions and Consumer Behavior
- Subcultures and Consumption Communities
- Acculturation and Consumer Adaptation
- Global Consumer Culture
07 Consumer Persuasion and Communication 3 topics
1 Attitude Formation and Change
- Multicomponent Model of Attitudes
- Attitude Formation Processes
- Theory of Reasoned Action and Planned Behavior
- Attitude Change Strategies in Marketing
2 Persuasion Theories and Applications
- Elaboration Likelihood Model
- Source Factors in Persuasion
- Message Factors in Persuasion
- Receiver Factors in Persuasion
- Resistance to Persuasion
3 Advertising Psychology
- Cognitive Processing of Advertisements
- Emotional Appeals in Advertising
- Narrative Transportation and Storytelling
- Advertising Effectiveness Measures
08 Digital Consumer Psychology 3 topics
1 Online Consumer Behavior
- Trust and Risk in Online Environments
- Website Design and User Experience Psychology
- E-commerce Decision Making Processes
- Mobile Consumer Psychology
2 Social Media and Consumer Behavior
- Social Media Engagement Motivations
- Electronic Word-of-Mouth (eWOM)
- Social Proof in Digital Contexts
- Influencer Marketing Psychology
3 Big Data and Consumer Analytics
- Behavioral Targeting and Privacy Concerns
- Predictive Analytics and Consumer Behavior
- A/B Testing and Consumer Psychology
- Ethical Use of Consumer Data
09 Consumer Decision Biases and Behavioral Economics 3 topics
1 Cognitive Biases in Consumer Decisions
- Anchoring and Adjustment
- Framing Effects
- Availability and Representativeness
- Mental Accounting
- Status Quo Bias
2 Nudge Theory and Choice Architecture
- Principles of Choice Architecture
- Default Options and Consumer Choice
- Designing for Better Consumer Decisions
- Ethical Considerations in Nudging
3 Temporal Dimensions of Consumer Choice
- Intertemporal Choice and Discounting
- Present Bias and Self-Control
- Anticipatory Emotions and Consumption
- Consumption Planning and Reality
10 Consumer Well-being and Ethics 3 topics
1 Materialism and Consumer Happiness
- Relationship Between Consumption and Well-being
- Experiential vs. Material Purchases
- Hedonic Adaptation in Consumption
- Mindful Consumption
2 Addictive and Compulsive Consumption
- Shopping Addiction and Psychology
- Digital Addiction and Consumer Behavior
- Intervention Strategies for Problematic Consumption
- Marketing's Role in Addictive Consumption
3 Ethical and Sustainable Consumption
- Consumer Ethics and Moral Decision Making
- Green Consumer Psychology
- Social Responsibility and Consumer Choice
- Value-Action Gap in Ethical Consumption
11 Special Topics in Consumer Psychology 3 topics
1 Neuromarketing and Consumer Neuroscience
- Brain Imaging Techniques in Consumer Research
- Neurological Responses to Marketing Stimuli
- Implicit Measures of Consumer Attitudes
- Ethical Implications of Neuromarketing
2 Sensory Marketing
- Visual Elements and Consumer Response
- Auditory Cues and Consumer Behavior
- Olfactory Marketing
- Haptic and Taste Elements in Consumer Experience
- Multisensory Integration and Consumer Experience
3 Cross-Cultural Consumer Psychology
- Cultural Dimensions and Consumer Differences
- Global Brand Perception
- Cultural Adaptation of Marketing Communications
- Emerging Market Consumer Psychology
12 Applied Consumer Psychology 3 topics
1 Retail Psychology
- Store Layout and Consumer Movement
- Atmospherics and Shopping Behavior
- Visual Merchandising Psychology
- Omnichannel Consumer Psychology
2 Services Marketing Psychology
- Service Encounters and Consumer Emotions
- Waiting Time Perception
- Service Failure and Recovery Psychology
- Employee-Customer Interaction Psychology
3 Consumer Financial Decision Making
- Risk Perception in Financial Decisions
- Psychology of Saving and Spending
- Credit and Debt Psychology
- Financial Well-being and Consumer Decisions
13 Contemporary Challenges in Consumer Psychology 3 topics
1 Privacy and Surveillance in the Consumer Society
- Privacy Paradox in Consumer Behavior
- Psychological Effects of Being Tracked
- Consumer Control and Agency in Data Sharing
- Future of Consumer Privacy
2 Technology Adoption and Resistance
- Psychology of Innovation Adoption
- Consumer Interaction with AI and Robots
- Virtual and Augmented Reality Consumer Experiences
- Technology Anxiety and Resistance
3 Future Directions in Consumer Psychology
- Emerging Research Methods
- Integration of Biological and Psychological Approaches
- Hyper-Personalization and Its Psychological Impact
- Consumer Psychology in the Sharing Economy
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