Understand customer decision-making processes
174
Sub Topics
510
MCQs
272
MCOs
409
True/False
213
Fill Blanks
76
Rearrange
204
Matching
127
Comprehensions
206
Flashcard Decks
Curriculum
What You'll Learn
01 Introduction to Consumer Behavior 3 topics
1 Definition and Scope of Consumer Behavior
- Historical Evolution of Consumer Behavior Studies
- Interdisciplinary Nature of Consumer Behavior
- Importance in Marketing Strategy
2 The Consumer Decision-Making Process
- Problem Recognition
- Information Search
- Evaluation of Alternatives
- Purchase Decision
- Post-Purchase Behavior
3 Consumer Behavior Research Methods
- Qualitative Research Approaches
- Quantitative Research Approaches
- Experimental Methods
- Observational Studies
- Ethnographic Research
02 Psychological Influences on Consumer Behavior 5 topics
1 Perception and Sensory Marketing
- Sensory Systems and Consumer Perception
- Attention and Information Processing
- Perceptual Biases and Selective Exposure
- Subliminal Perception and Marketing Ethics
2 Motivation and Consumer Needs
- Maslow's Hierarchy of Needs
- Intrinsic vs. Extrinsic Motivation
- Motivational Conflicts in Consumer Decisions
- Drive Theory and Consumer Behavior
3 Learning and Memory
- Behavioral Learning Theories
- Cognitive Learning Processes
- Memory Systems and Brand Recall
- Habit Formation in Consumption
4 Attitudes and Persuasion
- Attitude Components and Formation
- Attitude Measurement Techniques
- Attitude Change Strategies
- Elaboration Likelihood Model
5 Personality and Self-Concept
- Personality Theories in Consumer Research
- Brand Personality Congruence
- Self-Concept and Extended Self
- Measuring Personality in Consumer Research
03 Sociocultural Influences on Consumer Behavior 5 topics
1 Cultural Foundations
- Core Cultural Values and Consumption
- Cross-Cultural Consumer Behavior
- Cultural Symbolism in Consumer Products
- Acculturation and Consumer Adaptation
2 Subcultures and Consumer Identity
- Ethnic and Racial Subcultures
- Religious Subcultures and Consumption
- Age-Based Subcultures
- Regional Subcultures
3 Social Class and Status
- Social Stratification Systems
- Status Consumption and Conspicuous Consumption
- Social Mobility and Aspirational Consumption
- Class-Based Differences in Consumer Behavior
4 Reference Groups and Social Influence
- Types of Reference Groups
- Conformity and Compliance in Consumer Choices
- Opinion Leadership and Influencer Marketing
- Word-of-Mouth Communication
5 Family Influence on Consumer Behavior
- Family Decision-Making Roles
- Family Life Cycle and Consumption Patterns
- Children's Consumer Socialization
- Intergenerational Influence on Brand Preferences
04 Situational Influences on Consumer Behavior 5 topics
1 Physical Environment
- Store Layout and Atmospherics
- Servicescape Design
- Environmental Psychology and Consumer Responses
- Sensory Marketing in Physical Spaces
2 Social Environment
- Crowding and Consumer Behavior
- Social Density Effects
- Co-consumption and Social Shopping
- Service Encounters and Customer Interaction
3 Temporal Factors
- Time Pressure and Decision Making
- Seasonal Effects on Consumption
- Time-of-Day Effects
- Situational Time Orientation
4 Task Definition
- Gift-Giving vs. Personal Consumption
- Emergency vs. Planned Purchases
- Search vs. Experience Goals
- Task Complexity and Decision Making
5 Antecedent States
- Mood States and Consumer Behavior
- Temporary Physical Conditions
- Resource Availability and Constraints
- Prior Purchase Satisfaction
05 Consumer Decision Making 5 topics
1 Types of Consumer Decisions
- Extended Problem Solving
- Limited Problem Solving
- Habitual Decision Making
- Impulse Purchasing
2 Information Search and Processing
- Internal vs. External Search
- Search Benefits and Costs
- Information Overload
- Digital Information Search Behavior
3 Evaluation and Choice
- Evaluative Criteria and Importance Weights
- Compensatory Decision Rules
- Non-compensatory Decision Rules
- Consideration Set Formation
4 Heuristics and Biases in Consumer Decisions
- Availability Heuristic
- Representativeness Heuristic
- Anchoring and Adjustment
- Framing Effects
- Mental Accounting
5 Post-Purchase Processes
- Satisfaction and Dissatisfaction
- Cognitive Dissonance
- Product Disposal Decisions
- Complaint Behavior and Service Recovery
06 Digital Consumer Behavior 4 topics
1 Online Consumer Decision Journey
- Digital Touchpoints and Omnichannel Behavior
- ZMOT (Zero Moment of Truth)
- Digital Decision-Making Models
- Online vs. Offline Decision-Making Differences
2 Social Media and Consumer Behavior
- Social Media Influence on Purchase Decisions
- User-Generated Content and Consumer Trust
- Online Communities and Brand Relationships
- Social Proof in Digital Environments
3 Mobile Consumer Behavior
- Mobile Shopping Patterns
- App-Based Consumer Journeys
- Location-Based Services and Context
- Cross-Device Consumer Behavior
4 Big Data and Consumer Analytics
- Behavioral Tracking and Privacy Concerns
- Predictive Analytics in Consumer Behavior
- A/B Testing and Consumer Response
- Personalization and Consumer Experience
07 Consumer Well-Being and Ethics 4 topics
1 Consumer Financial Decision Making
- Consumer Credit and Debt Behavior
- Consumer Saving and Investment Decisions
- Financial Literacy and Consumer Welfare
- Behavioral Economics Applications
2 Sustainable Consumption
- Green Consumer Behavior
- Ethical Consumption Choices
- Circular Economy and Consumer Participation
- Barriers to Sustainable Consumption
3 Health and Consumption
- Food Choice and Nutrition Decisions
- Health Risk Perceptions
- Wellness Product Consumption
- Health Information Processing
4 Ethics in Marketing to Consumers
- Vulnerable Consumer Groups
- Dark Patterns and Manipulative Tactics
- Privacy and Consumer Data Ethics
- Corporate Social Responsibility and Consumer Response
08 Global Consumer Behavior 4 topics
1 Cross-Cultural Consumer Behavior Models
- Hofstede's Cultural Dimensions
- GLOBE Project Applications
- Cultural Values and Consumer Decisions
- High vs. Low Context Consumer Communication
2 Global Consumer Culture
- Globalization Effects on Consumption
- Global vs. Local Brand Preferences
- Consumer Cosmopolitanism
- Consumer Ethnocentrism
3 Emerging Market Consumers
- Bottom of the Pyramid Consumers
- Rising Middle Class Consumption
- Rural vs. Urban Consumer Differences
- Technology Adoption in Emerging Markets
4 International Marketing Adaptation
- Standardization vs. Adaptation Decisions
- Cross-Cultural Communication Strategies
- Global Market Segmentation Approaches
- Cultural Sensitivity in Global Marketing
09 Special Topics in Consumer Behavior 4 topics
1 Luxury Consumer Behavior
- Psychology of Luxury Consumption
- New Luxury and Masstige Products
- Counterfeiting and Consumer Attitudes
- Status Signaling Through Consumption
2 Services Consumer Behavior
- Service Quality Perceptions
- Customer Experience Management
- Service Failure and Recovery
- Customer Loyalty and Retention
3 Experience Economy and Consumer Behavior
- Experiential Consumption
- Consumer Immersion and Flow
- Memorable Consumer Experiences
- Co-creation of Value
4 Contemporary Consumer Identity Issues
- Consumption and Identity Construction
- Gender and Consumer Behavior
- LGBTQ+ Consumer Behavior
- Generational Identity and Consumption
10 Applied Consumer Behavior 4 topics
1 Consumer Behavior and Marketing Strategy
- Market Segmentation Approaches
- Targeting Strategies Based on Consumer Insights
- Positioning and Consumer Perceptions
- Brand Strategy and Consumer Psychology
2 Consumer-Based New Product Development
- Consumer Needs Assessment
- Co-creation with Consumers
- Product Adoption and Diffusion
- Consumer Resistance to Innovation
3 Pricing Strategy and Consumer Psychology
- Psychological Pricing Tactics
- Price Sensitivity Analysis
- Value Perceptions and Willingness to Pay
- Dynamic and Personalized Pricing Effects
4 Consumer Insights Research Applications
- Consumer Insights Mining Techniques
- Customer Journey Mapping
- Trend Forecasting and Consumer Foresight
- Neuromarketing Applications
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Consumer Behavior
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